animalofthings.com is Krafty Sprouts Media’s flagship animal and pet content site, founded in 2022 as a rebrand of thetarpan.com. It’s built to educate and entertain readers across the full range of animal topics — from wildlife facts to the everyday realities of caring for companion animals.
The core audience is animal guardians looking for practical, reliable guidance on their pets’ well-being, alongside anyone simply curious about the animal kingdom. Content is researched in collaboration with veterinarians, ethologists, and animal behaviorists, with topics like animal law and pet-related legal questions covered as one part of a much broader mix.
The site publishes on a high-volume daily schedule, reaching readers directly rather than depending on search traffic.